Last updated: 25.03.2026
1. Overview
This Privacy Policy explains how MUSHFOCUS collects, uses, and protects your personal data when you:
- Visit our website
- Purchase our products
- Interact with our emails, content, or services
MUSHFOCUS is committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR).
2. Data Controller
The data controller responsible for your personal data is:
SIA “RUBY HOLDINGS”
Registration Number: 40203502655
VAT Number: LV40203502655
Address: Daugavgrīvas iela 132-k1-18, LV-1055, Rīga, Latvia
Email: ralfs@mushfocus.com
3. What Data We Collect
We may collect the following categories of personal data:
a) Identity & Contact Data
- Name
- Email address
- Phone number (if provided)
- Shipping and billing address
b) Order & Transaction Data
- Purchased products
- Payment status
- Order history
(Note: Payment details are processed securely by third-party providers and are not stored by MUSHFOCUS.)
c) Usage Data
- Website interactions (pages visited, time spent)
- Device and browser information
- IP address
d) Communication Data
- Emails opened and clicked
- Responses to surveys or forms
- Customer support interactions
4. How We Use Your Data
We process your data for the following purposes:
a) Order Fulfillment
- Process and deliver your order
- Provide shipping updates
b) Program Delivery
- Send structured emails related to the 30-Day Program
- Provide guidance, tracking prompts, and updates
c) Customer Support
- Respond to inquiries
- Resolve issues
d) Marketing & Retention
- Send emails related to your purchase
- Offer continuation options or updates
(You may opt out of marketing emails at any time.)
e) Website Optimization
- Analyze user behavior
- Improve website performance and experience
5. Legal Basis for Processing
We process your data based on:
- Contractual necessity (to fulfill your order and deliver the Program)
- Legal obligations (e.g. accounting and tax requirements)
- Legitimate interests (e.g. improving services, retention communication)
- Consent (for marketing emails and optional tracking where required)
6. Sharing of Data
We only share your data with trusted third parties where necessary:
- Payment providers (e.g. Stripe, banks)
- Shipping providers (for delivery fulfillment)
- Email service providers (for Program and communication emails)
- Analytics tools (e.g. website performance and usage tracking)
All partners are required to process your data securely and in compliance with GDPR.
We do not sell your personal data.
7. Data Retention
We retain your personal data only as long as necessary:
- Order data: retained for legal and accounting purposes
- Email data: retained until you unsubscribe or request deletion
- Usage data: retained for analytics and improvement purposes
8. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
To exercise your rights, contact: ralfs@mushfocus.com
10. Cookies & Tracking
MUSHFOCUS uses cookies and similar technologies to:
- Ensure website functionality
- Analyze traffic and behavior
- Support marketing and advertising efforts
You can manage or disable cookies through your browser settings.
Where required by law, we will request your consent before using non-essential cookies.
11. Data Security
We implement appropriate technical and organizational measures to protect your data against:
- Unauthorized access
- Loss or misuse
- Alteration or disclosure
12. Third-Party Links
Our website may contain links to third-party websites. MUSHFOCUS is not responsible for the privacy practices of those websites.
13. Changes to This Policy
MUSHFOCUS may update this Privacy Policy from time to time. Updates will be posted on this page.
14. Contact
For any privacy-related questions:
Email: ralfs@mushfocus.com
Company: SIA “RUBY HOLDINGS”